By Iryna Pototska, Yalantis
The mobile industry has been on a quest for the perfect software solution that combines the best features of native mobile apps and Web apps.
It’s been a while since industry leaders realized that “mobile first” never meant “mobile only.” Most companies that develop apps to promote their products and services employ both mobile apps and Web sites that share most of their app’s functionality, and companies often struggle deciding which platform they should invest in first.
At some point, it seemed like mobile apps were going to be the dominant solution on the market, but desktop and Web solutions are still alive.
Figure 1: Growth in digital media time spent
For a couple of years now, companies have been on a quest for a solution that would be fast native apps but without their current restrictions.
In 2015, Facebook introduced Instant articles, which allow publishers to post their articles directly to Facebook. Instant articles quickly became popular with the likes of The New York Times, the Guardian, and BBC News. But, as much as Instant articles were an innovation, it was always clear that they wouldn’t be that perfect “hybrid” solution everyone is looking for.
But now, Progressive Web Apps seem to be the solution everyone has been looking for.
What Are “Progressive Web Apps?”
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