According to a new report conducted by PwC US for the Interactive Advertising Bureau (IAB), digital ads brought in $59.6 billion in the U.S. during 2015. That’s a 20 percent increase from the year before and marks the sixth straight year of double-digit growth.
Mobile was a big area of improvement for the industry, increasing 66 percent to hit $20.7. Video ads grew 30 percent to $4.2 billion and social media climbed 55 percent to reach $10.9 billion.
Sherrill Mane, the IAB’s senior vice president of research, predicted the trend would continue. “Let’s assume everything is reasonably known and stable,” she said, “then the likelihood that this growth will continue is very high for 2016.”