At the Casual Connect conference, Aaron Rubenson, the director of Amazon Appstore for Android, revealed a number of surprising statistics that could help astute mobile development pros earn more from their apps. Examples include the following:
- Users are much more likely to buy in-app purchases priced at $4.99 than those priced at $2.99.
- 52 percent of the revenue the average app generates comes more than 7 days after the initial purchase.
- 67 percent of in-app purchases are repeat purchases.
- 48 percent of in-app purchases happen within an hour of a previous purchase.
