News The Secrets to Making Money on the Amazon Appstore

The Secrets to Making Money on the Amazon Appstore

At the Casual Connect conference, Aaron Rubenson, the director of Amazon Appstore for Android, revealed a number of surprising statistics that could help astute mobile development pros earn more from their apps. Examples include the following:

  • Users are much more likely to buy in-app purchases priced at $4.99 than those priced at $2.99.
  • 52 percent of the revenue the average app generates comes more than 7 days after the initial purchase.
  • 67 percent of in-app purchases are repeat purchases.
  • 48 percent of in-app purchases happen within an hour of a previous purchase.

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