If you visit a typical development shop, will you find stereotypical nerdy geeks or “brogrammers,” young male coders who would feel equally at home at a fraternity party? This article from CNN argues that the brogrammers are becoming increasingly more common. For example, Klout recently recruited developers with a poster that read: “Want to bro down and crush some code? Klout is hiring.” Sqoot advertised a hackathon this way: “Need another beer? Let one of our friendly (female) event staff get that for you.” And of course, almost everyone has seen the brogrammer-friendly Go Daddy commercials.
“There is always built into a lot of startups the mentality of the barbarians at the gate … the disruptive nature that the startup ethos is supposed to be all about,” said Tasneem Raja, the digital-interactive editor for Mother Jones magazine. “It’s sort of lame that it’s being expressed as kegs at the office and beer pong and, unfortunately, also sexism.”