A new survey from NPD says that the traditional watch market has declined 11 percent since the release of the Apple Watch. In July, watchmakers sold $375 million worth of traditional watches, which was the largest year-over-year decline since the 2008 financial crisis.
The data isn’t conclusive, but it appears that consumers are buying fewer regular watches because they would prefer to own fitness wearables or smartwatches. Time will tell if the trend continues, but if it does, it will be good news for wearables manufacturers and developers.
