NewsReport: Google Play May Add Some A/B Testing Capabilities

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Several news outlets are reporting that Google will announce some A/B testing capabilities for Android at the upcoming I/O conference. According to the rumors, the company plans to allow developers to test out different versions of an app’s profile page on Google Play. They would be able to swap out graphics, descriptions and even prices to see if these elements impact downloads.

Observers say the feature could be especially helpful for developers targeting international markets.

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