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Google is launching it’s new Google App Inventor today. The company claims that with the new tool, anyone can build applications for Google’s open source Android mobile operating system.

Mashable’s Pete Cashmore reports that by connecting a series “blocks,” anybody, including non-coders, can cobble together an Android application.

According to the New York Times, Google has been testing the App Inventor in schools for a year.

“The concept is a smart one,” Cashmore says. “Not only is the Android Market an open platform for developers (with no approval process, ala the App Store), but now we’ll likely see a vast array of specialized apps built by non-developers. This could radically increase the volume of apps in the Market versus the App Store.”

Will a slew of amateur-built applications be an important competitive advantage over Apple’s much more restrictive approach?

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