NewsMobile App Installs Climbed 70% in 2014

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InMobi’s latest “State of App Downloads and Monetization Report” finds that mobile app installs increased 70 percent between the first and fourth quarter of 2014. Some categories saw even stronger growth: entertainment app installs skyrocketed by 273 percent, and games jumped by 123 percent.

The report also tracks mobile advertising, and it found that Android had 61 percent of mobile ad impressions for the year compared to 39 percent for iOS. One other noteworthy tidbit was that tablet ads had a higher click-through rate than smartphone ads.

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