At a recent event, Jeff Teper, Microsoft’s corporate vice president of strategy, explained why the company spent $2.5 billion to acquire Mojang, the firm behind the hit game Minecraft.
“Minecraft is a development tool,” Teper said. “People build worlds out of it. If we can get eight-year-old girls and boys building worlds and getting inspired by creating content digitally, as they grow up they’ll want to create in PowerPoint, or Visual Studio. And in addition to being one of the few gaming franchises that doesn’t have to be freemium, Minecraft can actually charge money. It turns out it’s a great business with lots of upside.”
During the speech, Teper also commented on Microsoft’s mobility strategy, Skype for Business, cloud computing, intranet search and gaming.