NewsLeEco Launches in the U.S.

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Mobile development firms could soon find their apps are being installed on a new brand of hardware. LeEco, which is often called the “Netflix of China,” has launched into the U.S. market in a big way. It is bringing its streaming services, smartphones, smrt TVs, virtual reality headsets and an Android-based bicycle to American consumers.

Wired writes, “The company has announced its intentions to import not just a product line or two, but an entire hardware ecosystem. LeEco doesn’t want to be the next importer of surprisingly cheap smartphones. It wants to be the next Apple, Netflix, and Tesla all rolled up into one.”

Analysts say the Chinese firm could have a difficult time dislodging entrenched competitors who currently dominate the North American market, but time will tell if LeEco can succeed.

LeEco purchase Vizio earlier this year.

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