The app markets in India, South America and the Middle East are growing very quickly, offering great opportunities to mobile development firms. However, the sorts of mobile development strategies that work in the US, Europe and Japan often do not work as well in these markets. Alan Mamedi, the co-founder and CEO of Truecaller, offers four tips his company learned from doing business in the global markets:
- Stop Building Just for “Ferrari Phones”
- Think Small When it Comes to Design
- Don’t Take Data for Granted
- Seek Out Carrier and Device Partnerships
