NewsFirm Offers Free Puppies in Exchange for Developer Referrals

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You’ve heard of software-as-a-service, infrastructure-as-a-service and platform as a service, but who knew there was also dogsitting-as-a-service?

Seattle-based dog-sitting-as-a-service vendor had difficulty finding enough developers, so they came up with a clever promotion–they would give away a puppy to anyone who referred a software developer that the company actually hired. Well, actually, they would give away $1,000 that the referrer could use to buy a puppy, and they would throw in $1,000 worth of dog-sitting.

The promotion generated about a dozen referrals, but Rover hired only one of the recommended developers. “I have been told that the referrer bought the puppy, but I have not met it yet,” said’s Scott Porad.

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