Facebook is rolling out a new feature called App Event Optimization for its mobile app install ads. It will allow mobile development firms to target ads at users who have previously taken certain actions, such as making an in-app purchase, earning achievements, completing registration forms, etc.
Several companies have already tested the improved targeting and found that it decreased costs between 24 and 32 percent while increasing revenue per user by up to 22 percent.
In order to use the App Event Optimization, developers must have installed the Facebook SDK.
