NewsEnterprise Mobile Goals: Productivity and New Revenue Opportunities

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According to “2017 Executive Enterprise Mobility,” a CITO Research report funded by Apperian, enterprises are increasingly looking to mobile development to improve their financial numbers. When asked about their top goal for their enterprise mobility programs, 43 percent of executives selected “improved productivity,” up from 23 percent who said the same last year. In addition, 22 percent pointed to “new revenue or service delivery opportunities” as their top objective, an increase from just 5 percent in 2016.

“We believe this suggests that enterprises want to see mobility drive real bottom-line impact versus simply improving processes,” the report said. “When digging into the details of which apps some of those mobility projects are delivering, it becomes clear that enterprise mobility is being seen as a true change-agent, enabling companies to innovate. There was a notable reduction in the number of respondents reporting mobility goals tied to employee satisfaction, improved business processes and competitive advantage.”

The report also found that 80 percent of those surveyed planned to add more mobile apps in the next year.

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