Ahead of next week’s Worldwide Developer Conference (WWDC), Apple has announced some major changes to its App Store. First, the company is opening up the option of selling subscriptions to all apps, including games. In addition, after a user has subscribed for a year, the mobile development firm behind the app will begin receiving 85 percent of revenues instead of the usual 70 percent. Finally, Apple is adding paid ads to its app search.
Almost immediately after Apple’s announcement, Google announced changes to its Play store for Android. It too will offer developers an 85/15 revenue split on subscriptions, but instead of making mobile development firms wait a year for the increase to take effect like Apple does, the change will take effect from the first day an Android user subscribes.