Apple has updated its App Analytics tool with some new features that will provide data about app discovery and referrals. “App Analytics in iTunes Connect now provides insight on where customers discover your app, including App Store browsing and search, within other apps, or on the Web,” Apple explained. “With key metrics based on source types, you can see your top referring apps and websites, making it easier to optimize your marketing campaigns.”
The company says that new capabilities should provide greater insight on how mobile development firms’ marketing efforts are performing.
