According to analytics firm Fiksu, App Store downloads surged 33 percent higher than normal in October–largely thanks to the release of the iPhone 5 on September 21. Before the smartphone release, App Store downloads had actually been trending about 3 percent lower than usual.
Mobile development firms reported download increases for individual apps that were as high as 20 percent. And Fiksu says that similar download spikes have occurred when Apple previously released new products.
“History has shown us the arrival of a new mobile device generates remarkable opportunities for app marketers to cost-effectively acquire and engage new users as download volumes surge, costs to acquire loyal users plummet and user-interest levels peak,” said Fiksu’s Viki Zabala.