On Thursday, Amazon announced that its Mobile Ads API could be used on iPhones and iPads in the US, the UK, Germany, France, Spain and Italy. That means iOS developers can now take advantage of Amazon’s ad network. Previously, the API only supported Android devices, such as Amazon’s Kindle Fire tablets.
The new support for iOS will likely be good for both Amazon and the mobile development industry. It offers iOS developers access to a very large ad network, which could help them increase revenue. And it could give increase Amazon’s advertising reach and provide it with more data on iOS users.