News10 Tips for Better Mobile Design

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Too many mobile apps — including some developed by large companies that should know better — are difficult to use. Michael Griffith, creative director at Bottle Rocket Apps offers these ten tips to help improve app design:

  1. Don’t simply port what you have to other platforms (iOS to Android, Web to iOS, Android to BlackBerry, and so on).
  2. Take advantage of mobile (especially smartphone) constraints to think creatively.
  3. Take advantage of mobile capabilities not available on a PC.
  4. Design accessibly.
  5. When showing mockups and prototypes to clients or users, do it on the device the app will run on.
  6. Beware metaphors.
  7. Beware oversimplification, where everything (color, weight, texture, and so on) looks the same.
  8. Design apps, not applications.
  9. Design for layers of experience.
  10. Make data travel to the user in context.

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