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Game designed for children of all ages. The game changes behavior every level, and it feels like this game consists of several games with the same characters and purposes, but stays intuitively for gamer. This point is very important for children. There are different difficulty levels, for very young and more mature gamers.
[developmentnotes]With two years of experience in children game development, we have built  “Masha and The Bear”. We took ten simple clicker games like Smasher, Things Search, Flappy Birds… We got 46 000 downloads per day, because the “M and B” is a very popular brand.

We received many replays. Really interesting next thing, children loved this. Most children have many games on their devices. Even if a game consists of many levels or it’s a Tamagotchi type game, a child’s game session takes from 2 to 5 minutes, then child changes games. Of course he will return to the first game again.

To make kids stay, a game should offer various game mechanics or game events. This can result in game session becoming much longer. We have a Tamagotchi type game. The first session takes 8 to 18 minutes. But the next session is much shorter at 3 to 8 minutes. When we added short events(1 – 1,5 minute), we raised sessions up to (6 – 15). After each event we show ads, each 2 – 5 minutes new event. Events very simple: count butterflies, guess in which cup ball is. The result of the session changes is that we raised our funds 70%.[/developmentnotes]
[developmenttool]Development: Unity3D, Visual Studio 2012 + Resharper, Photoshop cs4. Analytics: google analytics. SEO optimization: mobileaction, Keyword Tool. [/developmenttool]

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