WebSideStory, Inc. (www.websidestory.com), today reported that Web surfers are gravitating toward higher and higher screen resolutions.
As of July 23, 2001, nearly one-third of Web surfers worldwide had their computer monitors set at 1024 x 768 pixels, up from 20.48 percent in January 1999, according to WebSideStory’s StatMarket (www.statmarket.com), a Web site design and software optimization service. StatMarket is a leading source for data on global Internet user trends. It publishes information gathered from more than 50 million Internet users a day to more than 150,000 sites worldwide using WebSideStory’s HitBox. Enterprise and other HitBox e-business intelligence services. Surfers with resolutions of 640 x 480, meanwhile, have fallen from 17.83 percent to 5.71 percent during the same period, StatMarket reported.
“This has important implications for Web site designers who build sites for the lowest common denominator,” said Geoff Johnston, vice president of product marketing for StatMarket. “In most cases they can design sites with additional content and graphics and be confident that a majority of Web users out there will be able to view it.”
The 1024 x 768 screen resolution setting is usually associated with monitors that are 17 inches or larger. The most common screen resolution is still 800 x 600 pixels, which has hovered around 50 percent since early 1999. Screen resolutions of 1152 x 864 and 1280 x 1024 have shown small gains during the same period, and now account for a little more than 5 percent combined, according to StatMarket. Taken together, the percentage of surfers with resolutions of 1024 x 768 pixels or above account for nearly 40 percent of all Internet traffic.
Johnston noted screen resolutions vary widely from country to country. For example, in Germany, surfers with a 1024 x 768 resolution accounted for more than 50 percent of the surfing population as of July 23, while in China, they accounted for a little more than 18 percent. StatMarket recently began segmenting data from users in 245 countries to sites in 120 different categories.
As of July 23, 2001
|Screen Resolution||Global Percentage|
|1152 x 864||2.32|
|1280 X 1024||2.88|
|1024 X 768||32.72|
|800 X 600||52.47|
|640 X 480||5.71|
StatMarket is a Web site design and software optimization service that provides market share data on browsers, operating systems, screen resolutions, and more. The service is geared for Web site designers, software developers, and market researchers who need accurate data to build the most effective sites and products possible. StatMarket publishes information gathered from more than 50 million Internet users a day to more than 150,000 sites actively using WebSideStory’s HitBox. Enterprise and other HitBox real-time, e-business intelligence services. For more information, visit www.statmarket.com.
Headquartered in San Diego, California, WebSideStory is a leading provider of outsourced, e-business intelligence services. WebSideStory’s solutions help companies profit from their Web presence. Founded in 1996, the company analyzes billions of page views for its clients each month, delivering actionable Web intelligence across the entire customer life cycle. www.websidestory.com.