December 15, 2017
Hot Topics:

Twitter Launches Mobile App Install Ads

  • April 18, 2014
  • By Developer.com Staff

Twitter has joined the growing number of tech companies that offer mobile development firms the ability to purchase app install ads—advertisements that allow users to install an app when they click on the ad. In Twitter's case, the technology for the ads is powered by MoPub Marketplace, a startup Twitter bought last year.

Facebook and Yahoo have previously launched similar services. According to BuzzFeed, Facebook's ad install program helped the social networking platform reach 245 million app installs last year, generating hundreds of millions of dollars in revenue.

View article


Comment and Contribute


(Maximum characters: 1200). You have characters left.



Enterprise Development Update

Don't miss an article. Subscribe to our newsletter below.

Sitemap | Contact Us

Thanks for your registration, follow us on our social networks to keep up-to-date