dcsimg
June 20, 2018
Hot Topics:

The Facebook Developers Who Work With Advertisers

  • January 2, 2018
  • By Developer.com Staff

It's no secret that Facebook has a huge army of developers and engineers working on its social media platforms. But most people didn't realize the company also has 100 engineers devoted to helping Facebook advertisers build tools and infrastructure to make their ad campaigns more effective. According to Facebook, companies that work with these engineers see an average 100 percent improvement in their return on ad spending.

In the coming year, the team will focus on machine learning. "One area we’re increasingly spending time helping clients with is incorporating more machine learning into solutions and driving efficiency through technology," said Vastal Mehta, Facebook’s director of solutions engineering." This includes building better optimization tools that help the client without them needing to adjust and turn nobs in the interface. We see this as a huge area of investment across our business over the next year."

View article






Comment and Contribute

 


(Maximum characters: 1200). You have characters left.

 

 


Enterprise Development Update

Don't miss an article. Subscribe to our newsletter below.

By submitting your information, you agree that developer.com may send you developer offers via email, phone and text message, as well as email offers about other products and services that developer believes may be of interest to you. developer will process your information in accordance with the Quinstreet Privacy Policy.

Sitemap

×
We have made updates to our Privacy Policy to reflect the implementation of the General Data Protection Regulation.
Thanks for your registration, follow us on our social networks to keep up-to-date