dcsimg
November 15, 2018
Hot Topics:

Report: Women 79% More Likely to Make In-App Purchases

  • August 21, 2018
  • By Developer.com Staff

According to a new report from vendor Liftoff, women are 79 percent more likely than men to make an in-app purchase in a mobile game. In fact, women make in-app purchases from 16.7 percent of game apps that they install. Overall, 13.4 percent of users make an in-app purchase after installing a mobile game.

The report also found that the cost to acquire a user who completes an in-app purchase has dropped dramatically. In 2017, acquisition costs averaged $50.69 per user, but now they are just $28.05 per user. It also noted that it costs more to acquire an iOS user than to acquire an Android user, but the iOS users are twice as likely to make an in-app purchase.

View article






Comment and Contribute

 


(Maximum characters: 1200). You have characters left.

 

 


Enterprise Development Update

Don't miss an article. Subscribe to our newsletter below.

Sitemap

Thanks for your registration, follow us on our social networks to keep up-to-date