March 9, 2021
Hot Topics:

Report: Mobile Ad Business Climbed 83% in 2012

  • By Developer.com Staff

New reports from IAB and the IHS say that the mobile ad industry brought in $8.9 billion in revenue last year. That's an 83 percent increase over 2011's $5.3 billion. The fastest growing ad markets continue to be the U.S. and Western Europe, although Asia-Pacific is the biggest market overall.

However, a separate report from Papaya Mobile finds that mobile development firms don't have a lot of faith in mobile ad networks. In fact, 72 percent of small developers and 62 percent of large developers said they were frustrated with ad networks and app discovery services. In addition, 70 percent of developers believe that mobile ad networks exaggerate their effective cost per thousand impressions (eCPM) numbers.

View article

This article was originally published on July 9, 2013

Enterprise Development Update

Don't miss an article. Subscribe to our newsletter below.

Thanks for your registration, follow us on our social networks to keep up-to-date