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November 24, 2017
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Report: Average US iPhone User Will Spend $88 Per Year on Apps by 2020

  • October 27, 2017
  • By Developer.com Staff

Good news for the mobile development industry: iOS app spending is on a steady upward trajectory. A new report from Sensor Tower forecasts that by 2020, the average iPhone user will spend $88 per year on apps and in-app purchases. By comparison, spending was $47 per user in 2016 and just $12 per user in 2012. Average spending will likely be around $63 per person this year.

Of that spending amount, about 70 percent comes from games. Subscription entertainment services are also leading to higher revenues.

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