dcsimg
August 14, 2018
Hot Topics:

Report: Average iPhone User Spent $35 on Apps Last Year

  • April 6, 2016
  • By Developer.com Staff

According to a new study from Sensor Tower, the average iPhone user spent $35 on apps in 2015. Of that amount, $25 went to games, $3.40 went to music, $1.80 went to social networking, $1 went to entertainment and $0.40 went to lifestyle apps.

As far as app installs go, the average iPhone owner downloaded 10.5 games apps, 3.4 photo and video apps, 3.3 social networking apps, 2.7 entertainment apps and 2.3 lifestyle apps.

The report noted that games continue to be the most lucrative category for the mobile development industry. "The Games category offers developers access to not only the largest subset of app consumers, but also the one willing to spend the most on premium apps and in-app purchases (IAPs)," blogged Randy Nelson, Sensor Tower's head of mobile. "We estimate that each game install -- an average of 10.5 per device -- grosses an average of $2.43."

View article






Comment and Contribute

 


(Maximum characters: 1200). You have characters left.

 

 


Enterprise Development Update

Don't miss an article. Subscribe to our newsletter below.

By submitting your information, you agree that developer.com may send you developer offers via email, phone and text message, as well as email offers about other products and services that developer believes may be of interest to you. developer will process your information in accordance with the Quinstreet Privacy Policy.

Sitemap

Thanks for your registration, follow us on our social networks to keep up-to-date