dcsimg
October 22, 2018
Hot Topics:

Report: App Monetization Increases 12%

  • February 2, 2015
  • By Developer.com Staff

A new report from Millennial Media finds that 85 percent of mobile development firms are now monetizing their apps. That's a 12 percent increase over last year. Of the developers that do monetize their mobile apps, 82 percent are running ads (a 9 percent year-over-year increase) and 33 percent enable video ads (a 5 percent increase). The percentage using paid downloads decreased from 45 percent to 34 percent, while in-app purchases climbed from 33 percent to 40 percent.

The report added, "Nearly half of those surveyed said developing new applications is their most important goal in 2015. Getting these apps out and downloaded by users is the theme of the second and third most important goals."

View article






Comment and Contribute

 


(Maximum characters: 1200). You have characters left.

 

 


Enterprise Development Update

Don't miss an article. Subscribe to our newsletter below.

By submitting your information, you agree that developer.com may send you developer offers via email, phone and text message, as well as email offers about other products and services that developer believes may be of interest to you. developer will process your information in accordance with the Quinstreet Privacy Policy.

Sitemap

Thanks for your registration, follow us on our social networks to keep up-to-date