February 26, 2021
Hot Topics:

Mobile App Installs Climbed 70% in 2014

  • By Developer.com Staff

InMobi's latest "State of App Downloads and Monetization Report" finds that mobile app installs increased 70 percent between the first and fourth quarter of 2014. Some categories saw even stronger growth: entertainment app installs skyrocketed by 273 percent, and games jumped by 123 percent.

The report also tracks mobile advertising, and it found that Android had 61 percent of mobile ad impressions for the year compared to 39 percent for iOS. One other noteworthy tidbit was that tablet ads had a higher click-through rate than smartphone ads.

View article

This article was originally published on April 21, 2015

Enterprise Development Update

Don't miss an article. Subscribe to our newsletter below.

Thanks for your registration, follow us on our social networks to keep up-to-date