October 16, 2018
Hot Topics:

Google's Universal App Campaigns Goes Live

  • October 15, 2015
  • By Developer.com Staff

Google has made the Universal App Campaign feature, which it announced at the I/O Developer Conference, available through the Google Play Developer Console. The tool aims to make it as easy as possible for Android developers to market their apps through Google services, including search and YouTube. Essentially, it allows developers to set their budget and tell Google what they want to pay per user, and then Google designs and implements an ad campaign for them.

In addition, Google has launched a new user acquisition performance report. It will allow mobile development firms to track their marketing efforts from Google Play instead of having to use the Google Analytics service.

View article

Comment and Contribute


(Maximum characters: 1200). You have characters left.



Enterprise Development Update

Don't miss an article. Subscribe to our newsletter below.

By submitting your information, you agree that developer.com may send you developer offers via email, phone and text message, as well as email offers about other products and services that developer believes may be of interest to you. developer will process your information in accordance with the Quinstreet Privacy Policy.


Thanks for your registration, follow us on our social networks to keep up-to-date