September 21, 2020
Hot Topics:

Google Adds App Streaming to Mobile Ads

  • By Developer.com Staff

Google has launched a new ad format called "Trial Run" which will stream apps to end users. Essentially, Android users will be able to try out apps from within ads without downloading them, and it could increase engagement and downloads for the mobile development industry.

The technology is available for ads running on the AdMob network, and they can last up to 60 seconds. The ads have the standard app install pricing.

"A lot of apps are used once or they’re never used, even after they’re installed," said Google's Sissie Hsiao. "We found that 1 in 4 apps is never even used, and there’s often this ‘try once’ experience, and then [the app is] never used again."

View article

This article was originally published on December 4, 2015

Enterprise Development Update

Don't miss an article. Subscribe to our newsletter below.

Thanks for your registration, follow us on our social networks to keep up-to-date