October 17, 2018
Hot Topics:

Forrester: 'Great' Apps Earn Five Times More than Others

  • November 24, 2015
  • By Developer.com Staff

A new report from Forrester and IBM clarifies what consumers expect in a "great" app and finds that "great" apps bring in about five times as much money as good ones. The number one thing that consumers want in a great app is for it not to crash (55 percent), followed by not using too much battery power or memory (50 percent) and saving them time (45 percent).

The study found that great apps generate more revenue than other apps, decrease operational costs, increase productivity and improve customer loyalty rates.

"In order to win, serve, and retain customers with a mobile app, organizations must understand what customers expect and align their development efforts and investments to meet those expectations," the study said.

View article

Comment and Contribute


(Maximum characters: 1200). You have characters left.



Enterprise Development Update

Don't miss an article. Subscribe to our newsletter below.

By submitting your information, you agree that developer.com may send you developer offers via email, phone and text message, as well as email offers about other products and services that developer believes may be of interest to you. developer will process your information in accordance with the Quinstreet Privacy Policy.


Thanks for your registration, follow us on our social networks to keep up-to-date