October 19, 2018
Hot Topics:

Facebook App Install Ads Lead to 25 Million Downloads

  • May 2, 2013
  • By Developer.com Staff

Facebook has posted a solid financial report for the first quarter of 2013, and a good portion of its success can be attributed to the mobile development industry. According to Sheryl Sandberg, 3800 mobile developers have been using Facebook's app install ads, driving 25 million installs. Among the top 100 iOS and Android apps, 40 percent took advantage of the Facebook ads.

Because the app stores are increasingly crowded, it can be difficult for apps to stand out and attract users. Facebook says that its ads offer an alternative.

“We’re uniquely positioned to offer developers massive reach,” said Facebook's Sandberg. “Even if every recommendation isn’t one you take….we think [app discovery] is good for the community.”

View article

Comment and Contribute


(Maximum characters: 1200). You have characters left.



Enterprise Development Update

Don't miss an article. Subscribe to our newsletter below.

By submitting your information, you agree that developer.com may send you developer offers via email, phone and text message, as well as email offers about other products and services that developer believes may be of interest to you. developer will process your information in accordance with the Quinstreet Privacy Policy.


Thanks for your registration, follow us on our social networks to keep up-to-date