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App Users Who Make One In-App Purchase 6X More Likely to Make Another

  • February 24, 2016
  • By Developer.com Staff

Mobile game analytics provider SOOMLA has released its "Q1 2016 Mobile Gaming Insights" report, which finds that players who have made one in-app purchase are six times more likely to make a purchase in another game. Those who make an in-app purchase within 24 hours of downloading a game are nine times more likely to make a purchase in another game.

Other key findings included the following:

  • More than 40 percent of those who paid $25 or more in one game said they would likely make a purchase in another game.
  • 71 percent of in-game purchases are single-use goods, but 65 percent of revenue from in-game purchases comes from lifetime goods.
  • Daily active users increase up to 33 percent on weekends.

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