dcsimg
October 18, 2018
Hot Topics:

App Users Who Make One In-App Purchase 6X More Likely to Make Another

  • February 24, 2016
  • By Developer.com Staff

Mobile game analytics provider SOOMLA has released its "Q1 2016 Mobile Gaming Insights" report, which finds that players who have made one in-app purchase are six times more likely to make a purchase in another game. Those who make an in-app purchase within 24 hours of downloading a game are nine times more likely to make a purchase in another game.

Other key findings included the following:

  • More than 40 percent of those who paid $25 or more in one game said they would likely make a purchase in another game.
  • 71 percent of in-game purchases are single-use goods, but 65 percent of revenue from in-game purchases comes from lifetime goods.
  • Daily active users increase up to 33 percent on weekends.

View article






Comment and Contribute

 


(Maximum characters: 1200). You have characters left.

 

 


Enterprise Development Update

Don't miss an article. Subscribe to our newsletter below.

By submitting your information, you agree that developer.com may send you developer offers via email, phone and text message, as well as email offers about other products and services that developer believes may be of interest to you. developer will process your information in accordance with the Quinstreet Privacy Policy.

Sitemap

Thanks for your registration, follow us on our social networks to keep up-to-date