October 16, 2018
Hot Topics:

10 Reasons Why Developers Should Offer Mobile Apps for Free

  • October 30, 2013
  • By Developer.com Staff

It's counterintuitive, but free apps often make more money than paid apps. And mobile development firms launching new apps face an uphill battle if they want users to pay upfront. Matthew David from Compuware Professional Services suggests ten reasons why developers should release their apps for free:

  1. Single payments do not produce returning revenue.
  2. If you build it, they will pay (later).
  3. If your app isn't free, another one will be.
  4. An initial fee creates a barrier between you and your customer.
  5. Paid apps give too much away.
  6. Mobile users try before they buy.
  7. Revenue from the one-and-done price model is hard to gauge.
  8. Value-based revenue is even harder to gauge.
  9. Mobile users also buy as they try.
  10. Free apps simply reach more people.

View article

Comment and Contribute


(Maximum characters: 1200). You have characters left.



Enterprise Development Update

Don't miss an article. Subscribe to our newsletter below.

By submitting your information, you agree that developer.com may send you developer offers via email, phone and text message, as well as email offers about other products and services that developer believes may be of interest to you. developer will process your information in accordance with the Quinstreet Privacy Policy.


Thanks for your registration, follow us on our social networks to keep up-to-date