dcsimg
September 25, 2016
Hot Topics:

Report: International Mobile Users Want More Native-Language Apps

  • April 7, 2015
  • By Developer.com Staff

A new report from translation service OHT-Mobile found that less than half of mobile apps are in users' native languages. In English-speaking countries like the U.S., the U.K., Canada and Australia, the majority of users said that all of their mobile apps were in their native language. But that wasn't the case in countries like the Netherlands, where only 14 percent of users said all their apps were in their native language, and 16 percent said none or only a few of their apps were in their native language.

Nearly a quarter of those surveyed said they would like more games and news apps in their native languages, and the numbers were much higher in Japan, Italy and the Netherlands. "Many of the tech giants in the app development space are based in native English speaking countries, and as such, developed apps solely in English," said Ofer Shoshan, CEO of One Hour Translation, the parent company of OHT-Mobile. "As an increasing amount of countries have gained access to smart phones and mobile associated technologies, the demand for localized native language apps has increased dramatically."

View article






Comment and Contribute

 


(Maximum characters: 1200). You have characters left.

 

 


Enterprise Development Update

Don't miss an article. Subscribe to our newsletter below.

Sitemap | Contact Us

Thanks for your registration, follow us on our social networks to keep up-to-date
Rocket Fuel