dcsimg
December 3, 2016
Hot Topics:

Report: Average Smartphone Owner Upgrades after 22 Months

  • September 11, 2015
  • By Developer.com Staff

Kantar WorldPanel has released a new report of interest to the mobile development industry. It details how long most Americans keep their smartphones before upgrading.

On average, U.S. smartphone users upgrade after 22 months with a device, but there are significant differences among the various brands. BlackBerry owners kept their devices the longest—32 months. At the other end of the spectrum, most people replace Microsoft Lumias after just 16 months. The replacement cycle for Apple iPhones is 25 months, and the cycle for Samsung devices is 18 months.

In China, users replace their devices every 20 months on average.

View article






Comment and Contribute

 


(Maximum characters: 1200). You have characters left.

 

 


Enterprise Development Update

Don't miss an article. Subscribe to our newsletter below.

Sitemap | Contact Us

Thanks for your registration, follow us on our social networks to keep up-to-date
Rocket Fuel