Report: 29% of Americans to Own Wearables by 2021
Based on a new report from Forrester, mobile development firms may want to begin working on apps for wearable devices. The market research firm is predicting that 29 percent of Americans will own wearables by 2021, up from 18 percent last year. It believes sales will increase from $4.2 billion in 2015 to $9.8 billion by 2021 and that more than a third of the wearables sold in 2021 will be smartwatches.
Forrester notes that wearables will give companies a new way to interact with and collect data from customers. "While wearables are just one touchpoint in the vast connected products ecosystem, they will influence consumer engagement strategies and an increasing number of mobile moments," the report says.