Mozilla's 'Don't Track Me' Plan
Open source Web browser manufacturer Mozilla is planning to offer a do-not-track feature to future versions of Firefox.
The idea is to send a Do Not Track HTTP header with every click or page view, Mozilla's Alex Fowler said.
It will then be up to Web site operators to respect that request and not track the user's clicks.
"We believe the header-based approach has the potential to be better for the Web in the long run," Fowler said, "because it is a clearer and more universal opt-out mechanism than cookies or blacklists."