dcsimg
December 8, 2016
Hot Topics:

Mobile Apps: U.S. User Retention Rises, Global Retention Falls

  • June 23, 2015
  • By Developer.com Staff

A new report from Localytics delivered a mixed verdict on app retention. In the U.S. the number of users who opened an app 11 or more times climbed to 42 percent, a 3 percent increase, but global app retention fell from 39 percent last year to 34 percent this year.

Other mobile development insights from the report included the following:

  • 19 percent of U.S. app users abandon apps immediately.
  • China is a very difficult market with a 37 percent abandonment rate and an 18 percent retention rate (down from 27 percent last year).
  • 50 percent of North American users who receive push notifications from an app return to the app.

View article






Comment and Contribute

 


(Maximum characters: 1200). You have characters left.

 

 


Enterprise Development Update

Don't miss an article. Subscribe to our newsletter below.

Sitemap | Contact Us

Thanks for your registration, follow us on our social networks to keep up-to-date
Rocket Fuel