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December 19, 2014
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How Hispanic Americans Use Their Smartphones

  • May 22, 2014
  • By Developer.com Staff

PwC has published a new study that examines how Hispanic Americans use their mobile devices. Because Hispanics are the fastest-growing segment of the U.S. population, they are a key demographic for many mobile development firms.

According to the report, Hispanics are much more likely than Americans as a whole to consume video on their smartphones and tablets. It found that 43 percent of Hispanics stream video on their mobile devices, compared to 25 percent of Americans as a whole. And 37 percent of Hispanics downloaded videos, compared to 17 percent of all Americans.

In addition, Hispanics were more likely than other Americans to use mobile wallets, said the report.

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