Facebook Ads Could Soon Appear in Mobile Apps and Sites
Facebook is testing a new way to make money off mobile — and it could result in more revenue for the mobile development industry. "We’re currently running a second test to show Facebook ads off Facebook in mobile apps and on mobile sites," the company said in a statement. "Our goal is to improve both targeting and relevancy of the ads people see. Since this is a test, we don’t have additional details to share."
Currently, Facebook accounts for 16 percent of mobile ad revenues. Google has 53 percent of the mobile ad market.